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 Make sure they're buying your brand! More and more consumers are embracing green initiatives: Perceptions of environmental, ethical, and social stewardship are the fastest growing contributors to consumer brand value Over 66% of Americans believe "Doing well by doing good is a savvy business strategy." Over the past 5 years the sales of organic and all natural products have increased 18% to 25% year over year. Affinity with partner’s organization 30% of American consumers are willing to pay up to a 20% premium on clean, green products over non-sustainable alternatives...and that number grows each year. Don't confuse brand loyalty with brand availablilty: 76% of people surveyed said they would be greener if there were more eco-friendly products available (Havas Media, 2008) Learn why Green is the new color of your bottom line! For more information, please visit www.goodandgreen.biz. |
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ANALYTICAL: “His ability to solve marketing challenges from big to small seems to stem from his big agency and charity work. Don't miss out on his creativity and practicality.”
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Robert Wright
President The Wright Leadership Institute |
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