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 Make sure they're buying your brand! More and more consumers are embracing green initiatives: Perceptions of environmental, ethical, and social stewardship are the fastest growing contributors to consumer brand value Over 66% of Americans believe "Doing well by doing good is a savvy business strategy." Over the past 5 years the sales of organic and all natural products have increased 18% to 25% year over year. Affinity with partner’s organization 30% of American consumers are willing to pay up to a 20% premium on clean, green products over non-sustainable alternatives...and that number grows each year. Don't confuse brand loyalty with brand availablilty: 76% of people surveyed said they would be greener if there were more eco-friendly products available (Havas Media, 2008) Learn why Green is the new color of your bottom line! For more information, please visit www.goodandgreen.biz. |
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POSITIVE: “What a pleasant, energetic, positive business mind and strong business partner. I’m glad to have worked with him and look forward to working with him in the future.”
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Peter Rodes
Division VP Consumer Markets for Blue Cross Blue Shield of Illinois |
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