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The 2008 Green Marketing Conference - Good and Green

Make sure they're buying your brand!

At Good And Green™, you'll learn how to increase your brand's emotional, cognitive and financial connection in today’s "greening" consumer markets. 

More and more consumers are embracing green initiatives:

Perceptions of environmental, ethical, and social stewardship are the fastest growing contributors to consumer brand value
Over 66% of Americans believe "Doing well by doing good is a savvy business strategy."
Over the past 5 years the sales of organic and all natural products have increased 18% to 25% year over year.
Affinity with partner’s organization
30% of American consumers are willing to pay up to a 20% premium on clean, green products over non-sustainable alternatives...and that number grows each year.
Don't confuse brand loyalty with brand availablilty: 76% of people surveyed said they would be greener if there were more eco-friendly products available
(Havas Media, 2008)


Learn why Green is the new color of your bottom line!

For more information, please visit www.goodandgreen.biz.
 
ANALYTICAL: His ability to solve marketing challenges from big to small seems to stem from his big agency and charity work. Don't miss out on his creativity and practicality.
Robert Wright
President
The Wright Leadership Institute