Since 1960, Allstate Insurance has offered its policy holders the benefit of membership in its own branded motor club. Operated with the same principles and commitment to quality service as its insurance business, the Allstate Motor Club is one of the top-rated players in its categories. It is also one of the best kept secrets, as Allstate has primarily marketed the club to its policyholders.

Davidoff Communications was hired to consult with Allstate on the development of a business-to-business partnership marketing program where Allstate would be able to tap into the databases of its marketing partners and share revenue as an incentive. For this project, Davidoff developed a go-to-market strategy for Allstate, created sales and marketing materials, identified business categories and companies to target, and represented Allstate in the initial outreach to prospective partners.

www.allstatemotorclub.com