Mission-Driven Marketing™ is our proprietary strategic planning methodology at Davidoff Communications.

Mission-Driven Marketing™ is business with a purpose.  The concept behind our Mission-Driven Marketing™ strategy is simple and has the potential to have a profound impact on how you think about and talk about your organization.  We believe purpose integrated with profit is the foundation for creating compelling business and marketing communication messages to customers, prospects and employees about what differentiates their organizations.

Mission-Driven Marketing™ operates from the belief that people have a natural desire to be a part of something larger than themselves.  When an organization goes back to the heart of its mission and allows the mission to truly play a defining role in how the company does business, the result is inspiring and energizing.  Instead of simply selling services or products, suddenly, you are selling people a higher purpose, a better quality of life and an opportunity to make a positive contribution.  The impact of this shift in focus is felt by employees and customers alike.

The foundation of a good partnership lies in creating relationships where there is a lot of synergy between your mission, goals and the prospective partner's business initiatives and areas of corporate social responsibility.  By leading with your mission you will learn to make decisions that will allow you to forge win/win relationships with corporate partners, without sacrificing your organizational integrity.  Davidoff Communications excels in partnership marketing, and with the help of our Mission-Driven Marketing™ platform, we can bring success to your search for corporate partners.

Asset Maximizer Program™ (AMP)
Have you assessed your under-utilized assets? Is there lost revenue sitting in your organization? The Davidoff AMP system identifies ways to leverage your current business to generate nontraditional revenues, and open up new markets and new distribution channels.

Ideal State Action Planning™ (ISAP)
ISAP is an innovative planning tool that assesses the present state of your organization and systems, encourages the visualization of the ideal state and identifies the critical pathways necessary to bridge the gap.

Dynamic Value Assessment
The Dynamic Value Assessment analyzes how your organization stacks up against peer organizations using standard quality criteria.

Using these principles of Mission-Driven Marketing™, Davidoff Communications can make the most of your resources.