Two of the biggest names in comedy – TBS and Just For Laughs - are joining forces for the second year in a row to bring Just For Laughs back to Chicago!  The festival features more than 100 of the most talented comedians from around the world at 12 high-profile Chicago venues.  Backed by a one-million dollar media campaign, the festival is expected to draw more than 40,000 audience members from Chicago and beyond!

Big Names and Bigger Laughs!

Last year’s festival featured Ellen DeGeneres, Martin Short, Harold Ramis, Jimmy Fallon, George Lopez, Lisa Lampanelli, Bill Engvall and other big names.  Ellen DeGeneres returns this year to headline with a performance at the Chicago Theatre featuring live music, dancers and unique variety acts.  She will be joined during the festival by an impressive line-up of the best celebrity performers featured guest artists and homegrown talent to tickle anyone’s funny bone. The festival will also include hilarious acts by Dennis Leary and Russell Peters.

Just For Laughs Sponsorship Opportunities

A variety of local sponsorship opportunities – including title and hospitality sponsors – are available for companies that want to get in on the fun. Just For Laughs will work with sponsors to create customized packages to effectively leverage the festival.

Download Sponsorship Opportunity Overview (PDF)

Download Just For Laughs Chicago 2010 Advertising Media Plan (PDF)

Why Sponsor Just For Laughs Chicago?

Why not?! It’s summer time in Chicago; it’s big name celebrities meets homegrown talent; it’s a city wide event at the most popular venues; it’s 5 days of nonstop comedy and mayhem!  What’s not to love?

• Generate buzz by aligning your brand with the hip, edgy world of comedy and live entertainment
• Garner media attention through a major local advertising campaign
• Engage with target audiences in an interactive setting
• Generate goodwill by supporting a Chicago event that benefits our communities and economy
  

Potential sponsor benefits include:

• Rights:                                                                      
  

             o Promotional off/on-site sales and
                communications
             o Category exclusivity
             o Naming rights

• Visibility:

             o On-site
             o On-line
             o Media advertising
             o Public relations

• Hospitality:

             o Tickets
             o Corporate evenings
             o VIP area privileges

• Off-site activation

             o Contests
             o Promotions

• On-site activation

            o Sampling
            o Trial
            o Database acquisition
            o Couponing
            o Research
            o Product and content integration
Sponsorship packages run from $75,000-200,000

About Just for Laughs
With offices in Montreal, Toronto, Paris, London, Los Angeles and Calgary, Just For Laughs has become one of the most prestigious entertainment brands in the world. Over its 28 years in business Just for Laughs has grown into the #1 producer of live and television comedy programming in Quebec, Canada, France and the UK, with products in 135 countries and 95 airlines.  Just for Laughs Chicago is part of the expansion of JFL’s single Montreal festival into a four festival circuit including Montreal, Toronto, Chicago and Lyon.

Visit the 2009 Just For Laughs Chicago website
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