Partnership Panel: “Reaching New Markets: The Power of Partnership Marketing”

Managing Director John Davidoff will facilitate a panel discussion on partnership marketing at Good and Green™ - The Green Marketing Conference, December 3-4, 2008 at the Chicago Cultural Center.

The panel discussion will highlight the challenges, benefits and best practices for creating strong, lasting, powerful relationships between nonprofits and businesses which are seeking to work together toward a more sustainable world.

Partnership marketing is emerging as a more sophisticated, longer term, mutually-beneficial relationship between for-profit brands and nonprofit social causes. Both businesses and the philanthropic community are finding collaboration on shared missions can create long-lasting, results-oriented relationships for all parties involved. Partnership marketing is an increasingly efficient and engaging way to increase brand awareness, tap into new markets, drive sales to new levels and create win-win solutions to business challenges.

More information, including speaker bios and how to register for this must-attend conference can be found at goodandgreen.biz.