Ed is a leading brand and marketing senior executive, with an exceptional track record of creating distinctive brand positions in the marketplace while influencing positive cultural change.

Most recently, Ed served Lincoln Financial as Vice President of Advertising and Brand Development where he was responsible for developing Lincoln’s external brand position while assuring alignment and integration of all customer touch points with key brand messages and values.

Prior to Lincoln, Ed ran his own brand consultancy business (VitaLincs™ ) where he helped develop advanced marketing curricula for Dow Chemical’s high potential community, as well as a B2B brand education program for one of Dow’s joint ventures in Kuwait.

For 12 years, Ed was with CIGNA where his last position was as Vice President of Brand Strategy and Integration. Ed led the strategic development and worldwide brand transformation program that established the company as a tier one brand in the health and related benefits category (including introduction of the Tree of Life brand identity and A Business of Caring brand position).

Ed has also held senior marketing positions at The Travelers, where he repositioned the brand as a diversified financial services enterprise through the You’re Better Off Under The Umbrella theme.  He has also held significant client management responsibilities on the ad agency side serving prestigious clients such as Schering-Plough (Coppertone Sun Care and St. Joseph’s Children’s Medicine) and Joseph E. Seagram.

Ed holds a B.A. in Communication from Seton Hall University and completed the Executive Marketing Management program at Columbia University’s Graduate School of Business.

In addition, Ed chaired the Conference Board’s Corporate Brand Council from 2002-06.