Davidoff Communications will be returning to the AAM Annual Meeting & Expo for the third year in a row.  This year we are excited to be contributing to the conference as a member of the PRAM committee, a session facilitator and a participant in the Career Cafe and MarketPlace of Ideas to support museum professionals. 

Come visit us at the following sessions and events!  Or call 312-368-7900 to schedule a meeting to discuss how Mission-Driven Marketing for museums can strengthen your organization.

Download the Mission-Driven Marketing™ for Museums brochure

Monday, May 24, 2010

• AAM Public Relations and Marketing (PRAM) Annual Business Lunch: 

"Making Media Matter: Film As An Agent of Social Change"

12:15-1:45pm

Location: JW Marriott Hotel

John Davidoff will introduce long time friend, client and key note speaker, John Schreiber (EVP – Action and Advocacy at Participant Media).  Participant Media is known for its social action movie themes including the recently released “Oceans,” “Food Inc,” “Syriana,” “Furry Vengeance” and “An Inconvenient Truth.” Schreiber manages the creation, development and execution of social action and advocacy campaigns that inspire citizen action, awareness, and legislative advocacy. He has produced cause-related entertainment marketing programs for the American Museum of Natural History, National Public Radio, Bravo, and the New York Pops. 

• Marketplace of Ideas: Emerging Marketing Trends

3:30 – 5:30pm

Location: TBA

Topic Description:

Our Marketplace session will focus on discussing emerging marketing trends and tools.  Topics may include exploring Web 3.0; discussing the next evolution of traditional marketing such as print, broadcast, WOM; sharing ways to leverage digital media; and talking about ways to incorporate these new trends in museum marketing and communications plans.

Outcome:

Through an interactive and engaging discussion participants will come away with a better understanding of what is on the horizon in terms of new marketing tools, technologies and tactics.  They will have the opportunity to talk with peers and share ideas about ways to leverage existing trends and prepare themselves for being able to effectively and fluidly adapt communications to emerging marketing trends. The session will be primarily an open format discussion and idea exchange.

Facilitated by: Dean DeLisle, President of Forward Progress, a strategic partner of Davidoff Communications

• Career Cafe Straight Talk Roundtables: Museums Thriving in the Economic Downturn Mission-Driven Marketing as an Organization-Wide Effort

3:45 P.M.–5:15 P.M.

Convention Center, 408 A

Topic Description:

Economic challenges are confronting all of us. What is the impact on our work and our lives and how are we faring? In this interactive discussion session, Davidoff Communications will discuss with participants how Mission-Driven can be leveraged throughout your entire organization to help museums align marketing and sales with their core principles. It can drive museums to establish development and fundraising as a organization-wide effort, rather than just a one-person job. With Mission-Driven Marketing, museums can realize their assets and strengths, which will drive them toward new business, new funding and new ways of representing themselves to their audiences and stakeholders in a compelling and relevant way.

Outcomes:

Participants will gain an understanding of the principles of Mission-Driven Marketing and how they can help museums:

1) Align their marketing and development with their mission and purpose,

2) Understand their place in the marketplace,

3) Identify their weaknesses and build their strengths by leveraging their assets.

Attendees will learn how they can apply the tools of Mission-Driven Marketing to their own museum marketing and fundraising experiences.  

Facilitated by: John Davidoff

Tuesday, May 25, 2010

• Museum Marketing Goes Social: Best Practices for Adding Social Media to Your Marketing Mix

2:00 – 3:15pm

Location: TBA

Chaired by:

John Davidoff, Managing Director, Davidoff Communications, LLC, Chicago, IL

Presenters:

Description: 

This session will demonstrate how to incorporate social media into your marketing and membership plans to build awareness, drive traffic and deepen relationships with your audience. A Q&A period will address implementation, ways to measure results, and how to staff and manage these campaigns.

Endorsed by: 

AAM Public Relations and Marketing Committee (PRAM)
AAM Development and Membership Committee (DAM)
AAM Media and Technology Committee 

About the 2010 AAM Annual Meeting & Expo™

May 23 – 26, 2010

Join museum professionals from across the United States and 50 countries for 3 and a half days in Los Angeles — over 150 thought-provoking sessions, great networking opportunities and special events brought to you by your L.A. colleagues. The AAM Annual Meeting & MuseumExpo is where museum professionals go to learn, share, connect with colleagues and have fun!

This year's theme, Museums Without Borders, will explore the connections between cultures from around the world and in our own backyards. 

View the Advanced Program online

For more information visit the 2010 AAM Annual Conference and Expo™ website