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The Davidoff Communicator - Keepin You in the Loop
March 2012
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Davidoff Mission-Driven Marketing Newswire
Stories from around the web that highlight the importance of mission in marketing, communications, social responsibility and partnership development. 

Facebook Quandry: Mission-Driven Vs. Paydayg
Although most of the talk about Facebook in the last few months has been about the large potential return investors hope to see from Facebook's pending IPO, Reid Hoffman has a different take on the value of Facebook. No stranger to social media, Hoffman is the Co-Founder of LinkedIn and an early investor in Facebook. He says that the corporate mission of social media companies is far more important than the big payday investors may receive. “Companies like Facebook, LinkedIn, and Twitter, are partially driven by mission,” says Hoffman. “It’s not just a payday. One of the central motivations is the way that you are transforming the world and the impact you are having on millions of people’s lives.” Hoffman argues that the company's mission is part of why people sign on to work for Facebook. Employees work hard and are committed to the company because they believe in the importance of what they do in service of Facebook's mission. Watch an interview with Hoffman and read more about his view on mission vs. payday here.

Can HR Drive Mission?
Unlike CEO's, HR executives are typically not seen as mission drivers and leading forces of organizations. Nevertheless, Brad Power of the Harvard Business Review, argues that HR executives can “lead by force of personality, credibility, bold thinking, strong conviction and a sense of mission.” HR chiefs possess two critical traits that help companies stay on mission: deep operational experience and selflessness. They work intensively with customers and customer-facing teams to make sure their organization gets the "people" part of process improvement right. They advocate for employee development and engagement and thus earn credibility and respect. Furthermore, HR leaders must play a more subtle role in change efforts and be seen as focusing first on serving others in order to serve their organization's mission. To learn more about how HR executives are keeping their company and employees on mission, click here

The Holstee Manifesto
A good mission statement provides focus and inspiration for an organization. The message in the image to the left, titled the Holstee Manifesto, is the mission statement from Holstee, a clothing company. The image may be familier because it has received over 60 million views online. Currently, the company sells posters of the mission statement and it accounts for a major chunk of their revenue. Fabian Pfortmüller, co-founder of Holstee, emphasizes the importance of taking an active role in writing your own mission statement. He advises, “Mission statements of large organizations sound meaningless, because they're written to convince an audience. It's going to work only if it's genuine.” By defining the company's goals in non-monetary terms and putting into print “what they wanted from life and how to create a company that breathes that passion into the world everyday,” their inspirational message turned Holstee into a Mission-Driven organization.  Read about Holstee's mission here.

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Boeing and Blue Cross Execs Headline Davidoff Corporate Partnership Panel

On February 21st, Davidoff Communications’ John Davidoff and Lynette Morris were privileged to co-moderate a panel discussion on building corporate partnerships.  The workshop was part of the Arts & Business Council of Chicago’s Business Essentials Workshop Series. The panel featured executives representing two prominent Chicago corporate/nonprofit partnerships: Tracie D. Hall (Community Investor, Boeing Global Corporate Citizenship) & Deb Clapp (Executive Director, The League of Chicago Theaters); and Donna L. Gerber (Chief of Staff & Divisional Vice President, Strategy & Community Investments, Blue Cross Blue Shield of Illinois) & Hope Spruance (Corporate Relations Manager, Consortium to Lower Obesity in Chicago Children (CLOCC)).

Audience members at the sold-out event held at Columbia College heard an overview of Davidoff Communications’ Mission-Driven Partnership methodology for building mutually beneficial partnerships. Panelists generously shared the story of their partnerships and gave tips and best practices for what it takes to build successful strategic relationships, as well as how arts organizations can engage the corporate community more successfully to create value and impact.

In their presentations, panelists underscored the following key components of successful partnerships:

1.    Build strategic relationships based on mission/objective alignment

2.    Create value/return on investment for all partners involved

3.    Take the time to establish and nurture relationships

4.    Know your audience/prospective partners and what their objectives are

5.    Establish trust

6.    Maintain strong, open and honest communication

7.    Deliver excellence in the execution of partnership


Mission-Driven Feature              

Social Entrepreneurs Use Start-Ups to Change the World

“If you are a socially conscious person, why don’t you run your business in a way that will help achieve social objectives?”

This question was asked by Dr. Muhammad Yunus, 2006 Nobel Peace Prize winner and founder of Grameen Bank. Today, young entrepreneurs are answering Dr. Yunus' question by starting commerical enterprise companies with missions focused on solving global problems such as poverty and climate change. PayNearMe and Kiva are great examples of this.

Danny Shader founded PayNearMe in 2009 after realizing that a large portion of people who live in poverty do not have access to credit cards. The company’s social mission enables millions of people to have the opportunity to pay for online goods and services with cash. 

Kiva, a non-profit organization, allows ordinary people to become social investors by giving them the opportunity to provide loans to small businesses in the U.S. as well as around the world. According to Kiva’s president, Premel Shah, investments are in “places where there’s not a lot of commercial investment because the risk profile is too high. This is exactly where a social investor can step in and be a little bit more patient with their capital.”

Nick Flores helps these entrepreneurs make an impact in the world. Flores is the Director of Investor and Entrepreneur Services for the Investors’ Circle, a network of investors and venture capitalists that use private capital to promote a transition to a sustainable economy. He locates small businesses that are capable of making a real impact in the world and gets them ready for a pitch at the firms’ biannual fairs.

These social businesses are attracting attention from the technology community as well. Reid Hoffman, co-founder of LinkedIn, is set to announce plans to invest $1M in small businesses through Kiva’s lending platform. “Kiva’s innovative use of technology as a tool for crowd funding empowers everyday people, companies and major lenders to be social investors,” said Hoffman.

To read more about how social entrepreneurs are changing the world, read the full article here.
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Mission-Driven Workshops

Register Now For Our Next Workshop on Thursday, April 12th!

In March 2012, Davidoff Communications launched its Mission-Driven workshop series. Each workshop focuses on a specific area of our Mission-Driven approach to strategic planning, marketing communications, strategic partnerships, networking and business development. Participants will leave each workshop with new skills and tools that they can immediately put into action.

All workshops will be held from 8:00 AM – 11:45 AM at 730 N. Franklin Street, Suite 601, Chicago, IL 60654.  Registration and networking begins at 8:00 AM; programs begin at 8:30 AM.

Upcoming workshops for 2012 include:

Mission-Driven Networking:  Thursday, April 12
Mission-Driven Sales: Thursday, May 10
Building Strategic Partnerships: Thursday, June 14

Each workshop is limited to the first 30 participants.  For more information and to register, please click here.

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Davidoff News

John Davidoff Particpates in Museum Advocacy Day in Washington D.C.

On February 27-28, John  Davidoff participated in Museum
Advocacy Day, sponsored by our client, the American Association of Museums. To the right is a photo of John (left) with Congressman Bob Dold (center) and Kohl Children's Museum CEO Sheridan Turner (right). More Info

John Davidoff Featured in the Non-Profit Times

Read about John's perspective on the Susan G. Koman controversey. More Info

John Davidoff to Present at the Union League Club's Advertising and Marketing Club Meeting
On March 27th, John will share Davidoff's perspective on the opportunity provided by the current challenging economic times and how organizational leaders can benefit. More Info

Davidoff is Hiring Consultants
We are currently accepting applications for qualified consultants with experience in project management, business development and business writing. More Info

Misson-Driven Internships
Davidoff is now accepting applications for Spring interns in business development, marketing and communications consulting and strategic planning. More Info

Davidoff Welcomes New Team Members
We just added new interns to the Davidoff team! This spring, we are pleased to welcome Tibby Reas and Mercedes Senior to our Mission-Driven Strategy & Marketing internship program. More Info


Mission-Driven Events

IEG's Annual Sponsorship Conference LEAP: How Top Brands Are Transforming Sponsorship
March 18-21, 2012
Sheraton Hotel
Chicago, IL
IEG’s annual conference aims to help you unlock the code to successful, twenty-first century partnerships. The agenda features keynote presentations from executives who have put sponsorship at the heart of their businesses, as well as panels, workshops and round tables led by innovators and influencers who are rewriting the rules and taking the industry to never-dreamed-of places.
More Info

14th Annual San Diego AMA Cause Conference
March 21, 2012
McMillin Companies Event Center
San Diego, California
The West Coast’s largest cause partnership event features experts in cause marketing, nonprofit resource development, community relations, new media technology and corporate social responsibility.
More Info

Mission-Driven Marketing for Recessionary Times
March 27, 2012
Union League Club
Chicago, IL
At the ULC Advertising and Marketing Club meeting, John Davidoff will provide Davidoff Communications' perspective on the opportunity provided by the current challenging economic times and how organizational leaders can benefit…if they choose.
More Info

Executive Coaching Conference
March 27-28, 2012
Westin New York at Times Square
New York, NY
Hosted by the NeuroLeadership Institute, the Executive Coaching Conference continues to be a source of networking, knowledge sharing and best and future practices for senior executives responsible for developing and leading coaching in their organizations. It is also a valuable source of information and insight for professionals in OD, Mentoring, Talent  Management and HR professionals interested in the coaching field.
More Info

American Association of Museums Annual Meeting & Museum Expo
April 29-May 2, 2012
Minnesota History Center
St. Paul, MN

Join museum professionals from across the United States and 50 countries for thought-provoking sessions, great networking opportunities and special events.
More Info

Wright Foundation for Transformational Leadership Awards Dinner & Symposium
April 27-28, 2012
Westin River North
Chicago, IL

Join a community of enlightened executives from business, academic, education and the non-profit community. This year, the Foundation will honor Nobel Peace Prize winner Dr. Muhammad Yunus.
More Info

Ideation Conference
May 7-9, 2012
Location TBA
Chicago, IL

The Ideation Conference is a unique conference experience that gathers some of the most innovative thinkers and practitioners in the field of social good in order to help fellow practitioners develop thoughts and tangible next steps for greater impact in their respective work.
More Info

Cause Marketing Forum
May 31, 2012
Location TBA
Chicago, IL

Every year, cause marketing masters, practitioners and colleagues join together for this must-attend annual conference. Highlights include powerful discussion groups, ample networking opportunities and skill-building sessions.
More Info
AMA Nonprofit Marketing Conference
July 9-11, 2012
Marriott Wardman Park
Washington, D.C.

Learn from non-profit professionals about marketing strategies and techniques to make your organization more effective.
More Info

Net Impact Conference
October 25-27, 2012
Location TBA
Baltimore, MD

The Net Impact Conference is the sustainable business event of the year, convening more than 2,600 professionals and students dedicated to using their careers to change the world.
More Info
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Join Davidoff at World Class Event

On Friday, April 27, in Chicago, the Foundation for Transformational Leadership will be presenting the 2012 Transformational Leadership Award to 2006 Nobel Peace Prize winner Dr. Muhammad Yunus. 

Dr. Yunus founded the world of micro-lending and Grameen Bank.  The award will be presented by the 2009 Transformational Leadership Award recipient, Brad Anderson.  Brad is the immediate past CEO of Best Buy and a Director of Waste Management, Carlson Companies and is on 5 other boards.

On Saturday, April 28, a VIP breakfast panel will feature Dr. Yunus, Brad Anderson, 2007 Nobel Laureate and economist Roger Myerson and Marc Lane (social enterprise expert).  Following the breakfast will be the main symposium program which will feature top thought leaders on personal transformation, organizational transformation and social and emotional intelligence; including Dr. Richard Boyatzis (Primal Leadership), Professor James Liautaud (Entrepreneur and positive psychology expert) and personal transformation experts Dr. Robert J. Wright and Dr. Judith Wright (Founders of Wright Leadership Institute).

Davidoff Communications is pleased to be on the steering committee of the awards dinner and symposium. John Davidoff is a founding member and past president of the Wright Foundation for Transformational Leadership. 

For more information, click here.

Let Us Support You 

Use Davidoff Communications' Mission-Driven Marketing to effectively grow your business with strategic and business planning, marketing and communications planning, corporate/not-for-profit partnerships, sales coaching and executive coaching.

Contact John Davidoff at or call 312-280-2200 to discuss your specific needs.

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