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January 2012
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"Like" us on Facebook, follow us on Twitter, and read our latest blog post!
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 Davidoff Mission-Driven Marketing Newswire
Stories from around the web that highlight the intersection of marketing, communications, social responsibility, and the value of partnerships.
Move Over Social Media; Here Comes Social Business
IBM has a history of driving technological advances aligned with its mission and core values of dedication to every client’s success, innovation that matters, and trust and responsibility in all relationships. In 1997, IBM pioneered the notion of e-business, which transformed the way companies buy and sell products. Now, IBM is leading a sea of change to move itself and its clients beyond social media into a new era of collaboration, insight sharing, and lead generation which it calls social business. A social business learns from the way people are interacting digitally through social media and applies the insights to all aspects of its business. The result is a business model that leverages the people behind the brand to strengthen consumer relationships, enhance brand experience, and respond quickly and fluidly to changing consumer needs. To find more about social business and why you should consider becoming one, read the original article here.
Want Loyal Customers? Remember Them in Your Mission.
Companies achieving unparalleled customer loyalty are uncompromising in delivering on a mission of putting customers first. In a new book titled The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, prominent loyalty experts Fred Reichheld and Rob Markey demonstrate how top companies like American Express, Charles Schwab, and Verizon have aligned employee engagement, corporate accountability, and communications behind the sole priority of delighting customers. What is ultimately a back-to-the-basics approach has revolutionized customer loyalty in the internet age. Read more about this book and some of the winning tactics here.
Business With Heart
 As some companies leverage profits to create societal and environmental good through corporate social responsibility programs, other companies are generating returns through operations that inherently benefit the community or the world. In both cases, innovative, successful programs are inextricably linked to the company’s mission. Companies like Greyston Bakery and Green Mountain Coffee are delivering on their missions, improving communities, and generating profits by employing a new approach to business: “shared value,” which balances economic values with social values and progress. To read more about companies finding “shared value” for their stakeholders, read the Success magazine article here.
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About Our Clients
Safety Expert Ron Daniels Wants to Keep Americans Safe in 2012
Davidoff Communications was pleased to welcome the Millennium Lock company to its family of clients in 2011. CEO Ron Daniels, whose life mission is to help people feel safe and secure in their homes and communities, approached Davidoff in the spring of 2011 with the challenge of creating awareness for his flagship product, The Ultimate Lock. In addition to being an entrepreneur, Daniels is also a veteran Houston Police Captain.
Using our Mission-Driven Strategy and Marketing process, Davidoff developed an integrated marketing program which leveraged Daniels’ new book, Protect Yourself! How to Stay Safe in an Unsafe World and Millennium Lock’s key national account, Lowe’s home improvement stores. Davidoff successfully secured national radio coverage, a feature in H Texas Magazine, multiple interviews on Houston’s Fox 26 and strategized numerous book signing events and in-s tore appearances at Lowe’s stores in the Houston Market, where the Ultimate Lock is sold. Click the following links to learn more about Ron Daniels' mission or to purchase The Ultimate Lock or Protect Yourself! How to Stay Safe in an Unsafe World.
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A Note from John Davidoff
Some words from the Founder and Managing Director of Davidoff Communications.
With the New Year under way, we are all facing new challenges and new resolutions for how we and our organizations will be different in 2012. For those of us on a calendar year financially, we have clean slates and have re-set our annual revenue trackers back to the BIG ZERO for sales and fund-raising.
The beginning of the year is an important time to look back on the previous year as we set our new goals. At Davidoff Communications, we are assessing our successes in 2011 as well as the regrets, and taking in the lessons we are learning about improving ourselves both as individuals and as an organization. We encourage our clients, friends, and colleagues to take on this challenge as well, as truly meaningful and sustainable transformation invariably comes after a genuine assessment of where we are and where we have been.
Despite those who say the recession has ended, we see this most challenging economic time still very much in our day-to-day lives. Unemployment, foreclosures, bankruptcies, and other stories from the past few years may have fallen off the front pages of the news but the reality is that our country is still struggling. We are still making sense of what this new economy means to our businesses, organizations, and to each of us individually.
As Davidoff Communications begins its eighth year, we consider ourselves so very privileged to continue to serve our client organizations with our Mission-Driven Strategy and Marketing services; helping executives and their leadership teams understand the markets in which they compete in every day and finding the game they can win at in service of their mission.
We wish you a very Happy New Year! We encourage you to be positive, have gratitude for the grace of each day and always remember to be guided by your personal and organizational missions.
On a mission,
John Davidoff
Cell/txt: 312.543.1932
John@DavidoffCommunications.com
  
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Additions to Our Team
Davidoff Communications is growing! Megan Gill and Gene Zlotnikov were promoted to Project Coordinators following their successful completion of the Davidoff Mission-Driven Strategy & Marketing internship program. Davidoff is also pleased to welcome our 2011/12 winter internship participants Stephen Delaney, Vivian Wai, and Rampelle Aguilar. These talented individuals share the same drive to succeed and leverage this internship opportunity to learn, grow, and develop their personal and professional skills. Click here to find out more about them.
Applications are now being taken for our Spring/Summer 2012 internship program.
Above are Davidoff's new Project Coordinators, Megan Gill and Gene Zlotnikov in front of the famous Davidoff orange wall.
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Company Updates
Mission-Driven Strategy and Marketing Workshop Series
In March 2012 Davidoff Communications will launch its Mission-Driven Strategy & Marketing workshop series. Each workshop will focus on a specific area of our Mission-Driven approach to strategic planning, marketing communications, strategic partnerships, networking, and business development. Participants will leave each workshop with new skills and tools that they can immediately put into action.
All workshops will be held from 8:00am – 11:45am at 730 N. Franklin Street, Suite 601, Chicago, IL 60654. Registration and networking begins at 8:00am; programs begin at 8:30am.
Upcoming workshops for 2012 include:
Mission-Driven Marketing: Thursday, March 8
Mission-Driven Networking: Thursday, April 12
Mission-Driven Sales: Thursday, May 10
Building Strategic Partnerships: Thursday, June 14
Each workshop is limited to the first 30 participants. For more information and to register please click here.
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Calendar of Events
Arts & Business Council Workshop Series: Building Corporate Partnerships
February 21, 2012
Columbia College
Chicago, IL
John Davidoff and Lynette Morris from Davidoff Communications will be presenting a workshop on how nonprofit organizations and corporations can learn to build mutually beneficial partnerships to further both their missions and shared values.
More Info
The Social Enterprise Conference
Feb 25-26, 2012
Harvard Business School
Cambridge, MA
The Social Enterprise Conference theme is “Innovation, Inclusion and Impact.” Participants will learn to showcase innovative ideas, trends, and people within social enterprise to encourage better solutions to the world’s most pressing social problems.
More Info
Concious Capitalism Conference 2012
March 7, 2012
University Memorial Center
Boulder, Colorado
The Conscious Capitalism Conference challenges the thinking and stimulates the creativity of great business leaders of tomorrow by exposure to great business leaders who have made values-driven choices today.
More Info
IEG's Annual Sponsorship Conference LEAP: How Top Brands Are Transforming Sponsorship
March 18-21, 2012
Sheraton Hotel
Chicago, IL
IEG’s annual conference aims to help you unlock the code to successful, twenty-first century partnerships. The agenda features keynote presentations from executives who have put sponsorship at the heart of their businesses, as well as panels, workshops and round tables led by innovators and influencers who are rewriting the rules and taking the industry to never-dreamed-of places.
More Info
14th Annual San Diego AMA Cause Conference
March 21, 2012
McMillin Companies Event Center
San Diego, California
The West Coast’s largest cause partnership event features experts in cause marketing, nonprofit resource development, community relations, new media technology, and corporate social responsibility.
More Info
"Mission-Driven Marketing for Recessionary Times"
March 27, 2012
Union League Club
Chicago, IL
At the ULC Advertising and Marketing Club meeting, John Davidoff will provide Davidoff Communications' perspective on the opportunity provided by the current challenging economic times and how organizational leaders can benefit…if they choose.
More Info
Executive Coaching Conference
March 27-28, 2012
Westin New York at Times Square
New York, NY
Hosted by the NeuroLeadership Institute, the Executive Coaching Conference continues to be a source of networking, knowledge sharing, best and future practices for senior executives responsible for developing and leading coaching in their organizations. It is also a valuable source of information and insight for those in OD, Mentoring, Talent Management and for HR professionals interested in the coaching field.
More Info
Wright Foundation Transformational Leadership Awards & Symposium
April 26-27, 2012
Location TBA
Chicago, IL
Join a community of enlightened executives from business, academic, education, and the non-profit community. Look for more information on an impressive list of keynote speakers.
More Info
Ideation Conference 2012
May 7-9, 2012
Location TBA
Chicago, IL
The Ideation Conference is a unique conference experience that gathers some of the most innovative thinkers and practitioners in the field of social good (e.g., businesses, organizations, influencers, etc.) in order to help fellow practitioners develop thoughts and tangible next steps for greater impact in their respective work.
More Info
Cause Marketing Forum 2012
May 31, 2012
Location TBA
Chicago, IL
Every year cause marketing masters, practitioners and colleagues join together for this must-attend annual conference. Highlights include powerful discussion groups, ample networking opportunities and skill-building sessions.
More Info
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Let Us Support You
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Use Davidoff Communications Mission-Driven Marketing to effectively grow your business with strategic and business planning, marketing and communications planning, corporate/not-for-profit partnerships, sales coaching and executive coaching.
Contact John Davidoff at John@DavidoffCommunications.com or call 312-280-2200 to discuss your specific needs.
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